Seri 18 Sun Protection (SPF50 PA+++)
  • Seri 18 Sun Protection (SPF50 PA+++)

Ingredient List:

• Hydrolyzed Silk - Silk Repair Technology • Niacinamide - Radiance & tone improvement • Centella Asiatica - Skin calming • Panthenol - Moisture retention • Sodium Hyaluronate - Skin plumping • Bisabolol - Redness reduction • Tocopherol - Environmental protection • Trimethylsiloxysilicate - Long-lasting wear

Seri 18 Sun Protection (SPF50 PA+++)

Seri 18 Sun Protection (SPF50 PA+++)

$65.00
Silicone-Free
Paraben-Free
Alcohol-Free
Oil-Free
Benefits-
  • SPF50 PA+++ Broad Spectrum Protection
  • Silk Repair Technology
  • Brightening & Tone Improvement
  • Soothing & Anti-Irritation Care
  • Multi-Level Hydration
  • Long-Lasting, Water-Resistant Film
Description

Advanced UV Defense + Skin Repair Hybrid

Product Positioning

A high-performance daily sunscreen with integrated skin-repair benefits, combining photostable UV filters with silk peptide care. Optimized for humid climates like Singapore, delivering protection without heaviness or shine.

Key Benefits

  • SPF50 PA+++ Broad Spectrum Protection
    Provides strong protection against:
    • UVB (sunburn)
    • UVA (photoaging, pigmentation)
  • Silk Repair Technology
    With Hydrolyzed Silk to:
    • Support skin barrier recovery
    • Improve smoothness and elasticity
    • Deliver a refined “silk-touch” finish
  • Brightening & Tone Improvement
    Niacinamide helps:
    • Reduce dullness
    • Improve uneven skin tone
    • Support oil balance
  • Soothing & Anti-Irritation Care
    Powered by:
    • Centella Asiatica Extract
    • Bisabolol
    • Allantoin
      → Helps calm redness and strengthen sensitive skin
  • Multi-Level Hydration
    • Glycerin + Butylene Glycol (surface hydration)
    • Sodium Hyaluronate (deep hydration)
    • Panthenol (barrier support)
  • Long-Lasting, Water-Resistant Film
    • Trimethylsiloxysilicate + Dimethicone
      → Forms a breathable protective layer that enhances wear time

UV Filter System (Modern & Photostable)

  • Diethylamino Hydroxybenzoyl Hexyl Benzoate (UVA)
  • Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine (Broad spectrum)
  • Ethylhexyl Triazone (UVB booster)
  • Octisalate (UVB support)

👉 Delivers high UVB protection (SPF50) and strong UVA protection (PA+++)

Texture & Sensory Profile

  • Lightweight cream with silky glide
  • Non-greasy, fast-absorbing
  • Natural soft-matte finish (via Silica + Isododecane)
  • No white cast (chemical UV filters)
  • Excellent under makeup

Target Users

  • Daily sunscreen users in hot & humid environments
  • Combination to oily skin types
  • Sensitive or post-treatment skin
  • Consumers seeking skincare + UV protection in one step

Key Ingredient Highlights

Ingredient

Function

Claim

Hydrolyzed Silk

Barrier repair, smoothing

Silk Repair Technology

Niacinamide

Brightening, oil balance

Radiance & tone improvement

Centella Asiatica

Soothing

Skin calming

Panthenol

Barrier repair

Moisture retention

Sodium Hyaluronate

Hydration

Skin plumping

Bisabolol

Anti-irritation

Redness reduction

Tocopherol

Antioxidant

Environmental protection

Trimethylsiloxysilicate

Film former

Long-lasting wear


Free-From / Safety Positioning

  • No mineral filters → no white cast
  • Designed for daily, low-irritation use
  • Suitable for sensitive skin profiles

Packaging Recommendation

  • 50 ml premium squeeze tube (matte / metallic finish)
  • Optional airless pump for premium SKU
  • UV-protective packaging recommended

Marketing Claims (Updated)

  • SPF50 PA+++ Broad Spectrum Protection
  • Silk Repair UV Defense
  • Lightweight, Non-Greasy, No White Cast
  • Hydrating, Soothing & Brightening
  • Strengthens Skin Barrier While Protecting
  • Water-Resistant & Long-Lasting
  • Ideal for Humid Climate

Messaging Concept

“Daily UV Protection with a Touch of Silk Repair.”
Protect your skin from the sun while actively restoring hydration, smoothness, and resilience.

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